Logo & Branding
Creating logos is a delightful experience, especially when you believe in doing your best for your clients. However, the challenge for every designer is to differentiate themselves from the massive market competition.
When you know how to produce your ideas, this will be a foundation that will bring you unique recognition. Once you generate ideas, crafting unique and extraordinary logos will be pretty straightforward. Fresh ideas and individual creativity are what clients love to see. So, when you bring new ideas, your list of clients will grow. This idea generation automatically means more money for you as well as a good reputation.
What will you learn?
- Generate and Sketch Design Ideas Quickly
- Fonts and Text Positioning
- Color and Format Options
- Using Adobe Illustrator for Creating Logos
- Submit Design Ideas and Work with Clients
Who is Eligible:
This course will suit students and professionals who have a background in arts or commerce. If you want to learn about designing and how to design logos should take up this course.
Who is going to train you?
Our trainers are top professionals who have worked at some leading organizations. They are graduates and postgraduates belonging to well-known design institutes and possess immense experience in the graphics and logo design Industry.
The design course we offer comprises more than 24 lectures spanning four months of content, with step-by-step and detailed instructions for understanding and creating logo designs. Candidates do not need any logo design experience. However, your device must have Adobe Illustrator installed (a complete or free trial version).
Your instructor will tell you how logos are designed. You will also learn about receiving logo design briefs from clients and how you can deal with them. After that, you will explore reference materials and imagery to fulfill client requirements in the design briefs.
Once this course is over, you will be able to leverage mind mapping and mood boards, which are your guiding tools for brainstorming logo concepts. When you pass through this phase, you will be fully geared to conceptualize and design unique symbols, add elements to a word, implement geometric shapes and initials, and masterfully position text.
Candidates will become proficient with using Illustrator and be able to find and use free fonts, design logos in various colors, and in different formats. Your trainers will give you tips on how to send your ideas to your clients, drafting and redrafting, making amendments, and finalizing logos, as well as the pricing for your work. These tips are bound to make you a more valuable logo design asset in the industry.
What are the placement opportunities?
We circulate your portfolio in our network so that you get maximum exposure and can land yourself interview calls. With a strong portfolio, you have every chance of getting a call for a suitable placement.
- Introduction to Logo Design
- Getting a Logo Brief
- Reference Material, Moodboards and Mind Mapping
- Sketching out ideas
- Font & Typography
- Color Theory
- Adobe Illustrator Basics
- Working up Logos in Illustrator in Black and White
- Working up the Logos in Color
- Stationary Design (Letterhead, Business Card, Envelope)
- Sending the Logos & Stationary Designs to the Client
- Amends and Finalizing the Logo and Stationary Designs
- Quoting, Invoicing and Admin